Profitory: net profit for online stores, per order
A store analytics app that subtracts cost of goods, shipping, payment fees, ad spend, operating costs and refunds to show the profit a store actually keeps.
- Industry
- E-commerce analytics
- Services
- Product build, analytics engine, forecasting
- Stack
- Remix, GraphQL, PostgreSQL, FastAPI, scikit-learn
- Delivered as
- App embedded in the store admin
The problem
A store can have a strong month on revenue and still lose money once the real costs arrive. Cost of goods, shipping, payment fees, advertising, refunds and overheads sat in different places, so merchants exported spreadsheets and estimated their margin, usually too late to act on it.
How we approached it
We joined the store's order data with its costs and built a separate analytics engine to calculate profit per order, model cohort lifetime value, forecast the coming month and watch for anomalies. The results appear inside the store admin, so the real number is one click away.
What we built
Net profit dashboard
Profit, revenue, margin and orders, broken down by cost of goods, fees, shipping, ad spend and overheads.
Per-order profitability
Each order shows its own net profit and margin, so profitable and loss-making orders are easy to find.
Cohort LTV analysis
Contribution-margin cohorts over time show which customer groups earn back their acquisition cost.
Anomaly alerts
Rules watch margin, refunds and profit and send email, Slack or push alerts when the numbers change.
Operating cost tracking
Enter rent, payroll, software and marketing once, set how often they recur, and keep an audit trail of edits.
30-day profit forecast
A statistical projection with confidence bands shows where profit is likely to go next.
Tech stack
- Remix
- TypeScript
- Shopify Polaris
- Polaris Viz
- GraphQL
- Prisma
- PostgreSQL
- Redis
- BullMQ
- FastAPI
- pandas
- scikit-learn
Results
Merchants can see what they keep, not only what they sell: which products and customers are profitable, where margin is lost, and what the next month is likely to look like. Alerts catch problems early, and decisions are based on actual profit.
How is Profitory different from a normal sales dashboard?
Most dashboards stop at revenue. Profitory calculates net profit by subtracting cost of goods, shipping, payment fees, ad spend, operating expenses, and refunds, giving merchants the number they actually keep, right down to a single order.
Can Profitory show profit for individual orders?
Yes. Every order carries its own calculated net profit and margin, so it is easy to see which products and customers are profitable and where margin is being lost.
Does Profitory help me plan ahead?
It includes a 30-day net-profit forecast with confidence bands, plus cohort lifetime-value analysis and anomaly alerts that flag changes in margin, refunds, or profit by email, Slack, or push.
Want to see your real margin?
Tell us where your cost data lives today. We will explain how we would bring it together into per-order profit.